Sunday, April 12, 2009

The Ugly Truth

I totally want to see this movie. I generally enjoy rom-coms, and my love for Gerard Butler is well-documented ... although I kind of can't stand Katherine Heigl. What is interesting to me about this movie, though, is that so far we've got two trailers, and I don't think that fully follow the usual formula for rom-com trailers. Boy and girl meet. Boy and girl hate each other. Boy/Girl is interested in other Boy/Girl. Ultimately, Boy/Girl and second Boy/Girl doesn't work out, and original Boy/Girl realize that they're perfect for each other. And usually the trailer reflects that. In this case, however, we get only marginal hints that maaaybe Boy is realizing he really likes Girl, but no indication that Girl is interested in Boy, or that second Boy is going to turn out to be a total jerk. Now, I don't doubt for a second that this is how the movie is actually going to play out, but I think it's interesting that they're withholding this in the trailers. Brilliant marketing, really, since you might go see it just to see if they actually do something different.

Or maybe I'm just continually looking for excuses to go see it. Y'know, aside from the fact that Gerard Butler is totally going to be my second husband. ;)

**Don't feel like posting links to trailers. You can look 'em up if you're interested.

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